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Nespresso

Time frame

SEP 2020

Role

Visual design

Concept

Team

Lieve Sonke

Client

Weekend Creative Agency

Giving a taste of the new vertuo line

For Nespresso's Vertuo product line, I was asked to design banners for the shopping pages on Nespresso’s webshop to introduce the different Vertuo flavors. There is a Vertuo cup for every taste. During designing, the Vertuo line consisted of the Master Origin cups (with Peru Organic and Colombia flavors), the Barista Creations (with Bianco Forte, Bianco Leggero, Hazelino Muffin, and Caramel Cookie as their flavors). In addition, all original flavors are provided in the Mug, Alto, Espresso, Double Espresso, and Gran Lungo lines.

In order to visually introduce the customer to the different options, I let myself be inspired by the beautiful environment where the coffee beans of the Master Origin cups are grown. For the Barista Creations cups I looked for warm atmospheres where you can enjoy the coffee creations during a moment for yourself.

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To inform the customer of the five coffee cup sizes with just a glance, I subtly incorporated the five different sizes into the banners. A consistent factor in the banners is the familiar Nespresso feeling.

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"Can I have the URL of this prototype, please?" — User tester
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Visit the case study about this project to read more details. Feel free to get in touch with me if you have questions or want to talk about this project!
This project was developed in collaboration with OBA as part of the Amsterdam University of Applied Sciences' Master Digital Design. Visit the case study about this project to read more details. Feel free to get in touch with me if you have questions or want to talk about this project!