For Nespresso's Vertuo product line, I was asked to design banners for the shopping pages on Nespresso’s webshop to introduce the different Vertuo flavors. There is a Vertuo cup for every taste. During designing, the Vertuo line consisted of the Master Origin cups (with Peru Organic and Colombia flavors), the Barista Creations (with Bianco Forte, Bianco Leggero, Hazelino Muffin, and Caramel Cookie as their flavors). In addition, all original flavors are provided in the Mug, Alto, Espresso, Double Espresso, and Gran Lungo lines.
In order to visually introduce the customer to the different options, I let myself be inspired by the beautiful environment where the coffee beans of the Master Origin cups are grown. For the Barista Creations cups I looked for warm atmospheres where you can enjoy the coffee creations during a moment for yourself.
To inform the customer of the five coffee cup sizes with just a glance, I subtly incorporated the five different sizes into the banners. A consistent factor in the banners is the familiar Nespresso feeling.
"Can I have the URL of this prototype, please?" — User tester