This project was developed in collaboration with OBA as part of the Amsterdam University of Applied Sciences' Master Digital Design. Visit the case study about this project to read more details. Feel free to get in touch with me if you have questions or want to talk about this project!
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Genexis
Genexis is a company that offers internet solutions using Fiber-to-the-Home (FTTH) technology. They deliver routers and extenders to internet service providers and network operators worldwide. Their solutions provide internet connections for households and businesses, along with services such as Wi-Fi management and home automation.
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Project background
Project background
Improving product design and optimizing user experience
Genexis approached me to update their image and make their interfaces more user-friendly and visually appealing. This involved improving both the look of their product and its ease of use.
While working with Genexis, I helped update their image and make their interfaces more user-friendly and visually appealing. This involved improving both the appearance of their product and its ease of use. I focused on creating a strong design system that would be reliable and long-lasting, making it future-proof. In addition, I also designed a user flow for three types of users:
- The consumer: they will be using the GUI to manage their WiFi settings
- The corporate clients: they use the Network Operator interface and the Helpdesk interface
My job was to make sure every type of user has a seamless experience. I was able to create a suiting appearance and intuitive design.
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The challenge
The challenge
The current software contains many features that can be combined or eliminated. For example, the firewall feature is embedded in the Network label. We have also improved the page names in the navigation to make it more intuitive for the end user, and to guide them more quickly to the information they're looking for.
- The consumer dashboard should include all important information that is understandable to all types of users. Therefore, we made the decision to create entrance links for WiFi settings, sharing your WiFi details with new devices on your network, and network diagnosis.
- To keep the user informed, we have added more feedback moments in the design. For instance, we have included snackbars to indicate when an action has been completed or has failed, as well as feedback for text field inputs.
- We decided to provide more terminology visualization for the user. For example, on the network page, users will see visual representations of the Genexis network devices they have at home.
- The addition of Parental Control was a new and challenging feature compared to the current GUI. As a result, we extensively tested this feature with our target audience. For more information, read the paragraph First prototype: user testing Parental Control.
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The process
UX Design decisions
- For the corporate clients, we decided to implement a search bar. This will allow users to quickly search for results and improve their workflow.
- The dashboardx contains three key performance indicators (KPIs). Network operators can quickly act upon the results by giving these KPIs a prominent position on the homepage.
- Compressing and organizing data in a smart way, and only displaying the most important information on the dashboard, can improve the workflows of network operators and helpdesk operators.
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Design System
Since Genexis did not yet have a design system it was important to build a solid foundation that can be scaled. I managed the resulting copy guidelines, component libraries (including variables) and design tokens by linking Figma to platforms and frameworks such as Frontify and Storybook.
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Rebranding
During the rebranding process, we created sitemaps to identify the needs of both users and the list of features that Genexis needed to include. One key insight from prior research is the Parental Control feature, which enables parents to control their children's WiFi access. To better understand our users' needs, we conducted a user test that focused on the feature's capabilities and when and how users interact with it.
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First prototype
New design decisions
Designing for digital illiterate users
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Other work
Don’t hesitate to ask your questions. You can schedule a free 30 minute call with me through the button below. I can also be reached via email hi@emmakoole.com or telephone +31 6 43 96 94 39.