Reggy is a coach who helps female entrepreneurs break through their financial glass ceiling. I created a new visual style to represent her business on Instagram. It was important that it reflected the values of Reggy: freedom and richness since this is also the way Reggy coaches her clients.
I made different proposals which led to the design above here. Below is the first proposal.
The shapes and gradient use was immediately loved by Reggy and this was something that suited her brand. However, the color palette of the first proposal wasn't right.
To continue the search for the right color palette I experimented with darker colors that felt more intriguing and and peculiar, since this was something Reggy wanted to express to her clients. During this search Reggy realized that the bright green color wasn't the way she wanted to distinct herself visually. So we continued with a more golden look that fitted better with the blue tones
"Can I have the URL of this prototype, please?" — User tester