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Reggy

Reggy is a coach who helps female entrepreneurs break through their financial glass ceiling. I created a new visual style to represent her business on Instagram. It was important that it reflected the values of Reggy: freedom and richness since this is also the way Reggy coaches her clients.

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Time frame

Mar 2022 - May 2022

Client

Reggy

Role

Visual identity

Art direction

Team

Project background

Project background

Brand identity to empower female entrepreneurs financially

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The challenges

The challenge

The challenge

What is Haemate P?

The process

First proposal

The challenge

I made different proposals which led to the design above here. Below is the first proposal.

The shapes and gradient use was immediately loved by Reggy and this was something that suited her brand. However, the color palette of the first proposal wasn't right.

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Research

The process

UX Design decisions

Consumer interface decisions

Second proposal

What is the purpose of the design?

Research

To continue the search for the right color palette I experimented with darker colors that felt more intriguing and and peculiar, since this was something Reggy wanted to express to her clients. During this search Reggy realized that the bright green color wasn't the way she wanted to distinct herself visually. So we continued with a more golden look that fitted better with the blue tones

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Ideation

UX Design decisions

Corporate client interface decisions

First prototype

The step-by-step guide for integration

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Iteration

Testing with the target audience

Rebranding

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Putting customizations at the core

First prototype

User testing 'Parental Control'

The difference with Google

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Streamlining Order Management

Designing for digital illiterate users

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Improving communication

First prototype

New design decisions

Designing for digital illiterate users

This project was developed in collaboration with OBA as part of the Amsterdam University of Applied Sciences' Master Digital Design. Visit the case study about this project to read more details. Feel free to get in touch with me if you have questions or want to talk about this project!
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