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Reggy

Time frame

Mar 2022 - May 2022

Role

Visual identity

Art direction

Team

Client

Reggy Nelissen

Brand identity to empower female entrepreneurs financially

Reggy is a coach who helps female entrepreneurs break through their financial glass ceiling. I created a new visual style to represent her business on Instagram. It was important that it reflected the values of Reggy: freedom and richness since this is also the way Reggy coaches her clients.

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Process: first proposal

I made different proposals which led to the design above here. Below is the first proposal.

The shapes and gradient use was immediately loved by Reggy and this was something that suited her brand. However, the color palette of the first proposal wasn't right.

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Process: second proposal

To continue the search for the right color palette I experimented with darker colors that felt more intriguing and and peculiar, since this was something Reggy wanted to express to her clients. During this search Reggy realized that the bright green color wasn't the way she wanted to distinct herself visually. So we continued with a more golden look that fitted better with the blue tones

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"Can I have the URL of this prototype, please?" — User tester
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Visit the case study about this project to read more details. Feel free to get in touch with me if you have questions or want to talk about this project!
This project was developed in collaboration with OBA as part of the Amsterdam University of Applied Sciences' Master Digital Design. Visit the case study about this project to read more details. Feel free to get in touch with me if you have questions or want to talk about this project!